Gray Matters Consultancy is led by Amanda Chong, founder and director based in Kuala Lumpur, Malaysia. Amanda has provided results driven integrated marketing and communications for more than 15 years, acquiring a wide range of expertise and experience managing a diverse range of leading brand names in the world. From Atlantis, The Palm, Dubai to Tourism Australia and some of the top companies in Malaysia including Sunway, Berjaya, Tune Group (founded by Tony Fernandes) and Khazanah, Amanda has demonstrated her versatility in managing big campaigns, events and projects successfully.

A rich awareness and deep understanding of business and more precisely marketing requirements from SMEs to large corporate organisations led to the creation of Gray Matters Consultancy. A vision founded upon building an integrated marketing communications agency with a difference, Gray Matters Consultancy allows for successful brand management through the eyes of an individual who has had a vast experience in the landscape of marketing, including, advertising and promotions, digital and traditional marketing, marketing partnerships, sponsorships, events management, social media and public relations.



Holistic and integrated marketing communication is the philosophy adopted by Gray Matters Consultancy and essentially looks to answer the question of how can marketing most efficiently contribute to your organisation’s success. This unique approach to building effective marketing strategies with proven results means that we take a close view of the brand or product in its entirety and above all, focus on the manner in which it is perceived by those who really matter, the consuming audience. This ensures that our marketing campaigns and corresponding media deliverables are selected through the lens of your audience behaviour, allowing your brand positioning to resonate with your customers.

The focus of our communication consultants is based on driving profitable and sustainable business growth through meaningful and effective marketing campaigns. By working closely with you, we develop marketing strategies that make an impact and are built on a dedicated goal of creating a differential, thorough market research and audience behavioural analysis.


Strategic Services and Campaign Management

    • Full marketing plans and implementation
    • Campaign launches and management
    • Product campaigns
    • Pre-opening of campaigns/brand awareness


    • Brand audit, research and reporting
    • Brand strategy and architecture
    • Brand concept design

Traditional Advertising

    • Advertising, TV, Radio, Outdoor media
    • Design collaterals, packaging
    • Retail Marketing

Digital Marketing

    • Website development including e-commerce
    • Social Media management
    • Content management
    • Digital advertising
    • SEO
    • Mobile apps

Public Relations

    • PR strategy development
    • Media relations management
    • Media events organisation
    • Press material development
    • Blogger outreach


Gray Matters Consultancy Sdn Bhd


Penthouse 16-1, Level 16,
Wisma UOA Damansara 2,
No. 6, Changkat Semantan,
Damansara Heights
50490 Kuala Lumpur, Malaysia


+6012 284 0004