ABOUT US

Gray Matters Consultancy, headquartered in Kuala Lumpur, Malaysia, is led by its visionary founder and managing director, Amanda Chong.

With over 20 years of delivering impactful, results-driven marketing and communications, Amanda brings a wealth of expertise honed by managing some of the world's most recognized brands. From global icons like Atlantis, The Palm in Dubai and Tourism Australia to leading Malaysian giants such as Sunway, Berjaya, Tune Group (founded by Tony Fernandes), Wasco, Khazanah, and premier property developers, her career is a testament to excellence and innovation in the field.

Inspired by a profound understanding of the dynamic needs of businesses-ranging from SMEs to large multinational corporations-Amanda established Gray Matters to redefine integrated marketing communications.

The consultancy offers unparalleled expertise. Focusing on ESG communications and branding, micro networking events, crisis communications, public relations and curating strategic brand partnerships.

At Gray Matters, success is about delivering measurable results, forging meaningful connections, and ensuring brands thrive in an ever-evolving landscape.

OUR SERVICES

At Gray Matters Consultancy, we specialize in delivering strategic communications and branding solutions tailored to your organization's unique needs. Our core services include:

  • ESG Communications and Branding: We develop comprehensive strategies that effectively communicate your organization's commitment to environmental, social, and governance principles, enhancing your brand's reputation and stakeholder trust.
  • B2B Micro-Networking Events: Our bespoke events are designed to foster meaningful connections among key stakeholders, facilitating valuable interactions that drive business growth and collaboration.
  • Crisis Communications: We provide expert guidance to navigate and manage communications during critical situations, safeguarding your brand's integrity and maintaining public confidence.
  • Strategic Brand Partnerships: We identify and cultivate synergistic partnerships that align with your brand values, expanding your reach and creating mutually beneficial opportunities.

ESG Communications and Branding

  • ESG communications strategy development
  • Stakeholder framework mapping and key messaging
  • Storytelling & Narrative Content Crafting
  • Thought leadership positioning

B2B Micro-Networking Events

  • Face-to-face networking with potential leads and decision makers
  • Exclusive setting for quality interactions and insights
  • Top-of-mind brand recall
  • Accelerates business to business growth

Crisis Communications

  • Crisis Preparedness and Planning
  • Rapid Response Coordination
  • Stakeholder Management
  • Media Relations and Messaging
  • Social Media Monitoring and Engagement

Strategic Brand Partnerships

  • Partnership identification
  • Market Expansion
  • Collaborative Campaigns and Co-Branding

CONTACT US

Gray Matters Consultancy Sdn Bhd

Address

Penthouse 16-1, Level 16,
Wisma UOA Damansara 2,
No. 6, Changkat Semantan,
Damansara Heights
50490 Kuala Lumpur, Malaysia

Phone

+6012 284 0004

Mail

amanda@graymatters.com.my
 

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